Category: Retail Membership
Business: Fitness Studio
Item: 10.5" x 5.5" Postcard, full color
PrimeNet Critique
- List. A postcard for a women's workout studio will get its biggest pull from 45 to 65 year old women. This one is sent to all residents in a geographic area. By profiling prospects, the company would see a greater response rate and ROI.
- Branding. The logo is buried by too much copy. It looks like this is an advertisement for "Behind Bars," but the real sponsor is Your Fitness Studio.
- Photos. Women are not motivated by photos of unshapely women or even shapely women. The photos discourage rather than motivate. It should be smaller, and the client should add a more attractive photo.
- The offer. The main motivator copy is under "Guests Receive," at the center top of the postcard. Make it big. Instead, this postcard distracts with way too much information. It's an open house. Make that much clearer.
PrimeNet Suggested Revision
